In our recent customer survey on what packhouse managers care about, the most important factor was ‘quality and consistency of packed produce’.
In the current fresh produce market, whether you are competing for growers or retail space; it is essential to differentiate yourself from your competitors. Developing innovative, efficient and cost effective methods of standing out from the crowd is fundamental in staying ahead in this increasingly competitive field.
Having offered premium fruit to consumers for decades, there’s a new strategy underway for those familiar with the notable Auvil Fruit Company; an extension of its Gee Whiz brand. Utilizing this brand push as a navigation tool, Auvil’s Director of Marketing and Brand Development, Lee Arthur, recently told me that the company is looking for more than just a pleasing aesthetic, finding instead an image and mission that will resonate with its consumers.
The fresh produce industry is often associated with digging dirt and watering trees – but these days that is far from being the whole truth - (TWEET THIS). When consumers visit their grocery stores and supermarkets, they expect nothing less than to be able to buy fresh, quality and safe produce that meets the brand promise. To ensure that happens there is a sophisticated supply chain hard at work behind the scenes.
TOMRA signed an agreement with the owners of Compac Holding Ltd (Compac) on October 11, 2016 to acquire 100 percent of the shares in the company. In this article, members of TOMRA and Compac management provide answers to key questions surrounding the acquisition.
Topics: Press Releases
TOMRA acquires New Zealand Sorting Machine Manufacturer Compac for NZD 70m.
TOMRA Systems ASA, has signed an agreement with the owners of Compac Holding Ltd (Compac) for 100 per cent of the shares in the company. Closing of the transaction is expected to take place during the first quarter of 2017, subject to approval by the New Zealand Overseas Investment Office.
Topics: Press Releases
Following my previous blog post, Ten reasons to blemish grade, talking about external fruit grading, it seemed only natural to cover the importance of internal fruit grading next.
Retail branding gives your customers something to remember you by. While the fresh produce industry hasn’t always put a lot of emphasis on creating retail brands, this is changing rapidly. In fact, branded produce sales in the fresh produce sector are expected to reach almost US$7 billion by 2018 (a growth of $1.4 billion from 2013). So why the shift and why now?
Every September, thousands of people from the fresh produce industry pour into the halls of Asia Fruit Logistica (AFL) in Hong Kong. This year’s show has smashed previous attendance records, marking a 22% increase on last year with over 11,000 visitors from 74 different countries.
Compac unveils its next version of Sizer software at PMA
On October 15th at PMA Orlando, Compac will take the covers off its next version of software, Sizer 12, the software at the heart of its industry leading sorting and packline equipment.
The software has been designed to help resolve industry challenges, build on current industry trends, and ultimately deliver increased throughput and consistency, reduce produce giveaway, and deliver higher returns to growers.