All fruit is not created equal; at least, not in the eye of the consumer. As the healthy eating trend continues, consumers are demonstrating a willingness to pay a premium for top quality fruit. Playing to this market is allowing certain businesses to catapult their brands into the spotlight.
I'd like to introduce you to Zespri’s Head of Global Marketing, Kok Hwee Ng. She’s been driving success in the role since August 2017, coming from an impressive FMCG marketing career working for companies like Mondelez (formerly Kraft Foods) and Procter & Gamble.
Last week my colleague Tim Marshall bit into a perfectly good looking apple and found the internal browning in the image above - he came straight to me as inspection systems product manager to complain about his negative eating experience. Tim, like most consumers, made his initial purchase based on the exterior appearance and feel of the apple. Having had a bad experience, he's unlikely to buy this brand again.
The Produce Marketing Association (PMA) Fresh Summit is the premier fresh produce trade show in North America. The scale of the event is enormous with last month’s event attracting almost 20,000 people and more than 1000 exhibitors. TOMRA and Compac were positioned side-by-side to show how sorting solutions can protect and enhance our customers’ brands.
Hort Innovation has recently announced the launch of Taste Australia, an initiative set to be the largest trade push in Australian horticulture’s history. By 2025 it aims to grow Australian produce exports by contributing an investment of more than $10.5 million into horticultural activities across the next year.
China has seen many changes over the last few decades with massive GDP growth, population growth, and urbanisation driving shifts in demographic demand, supply strains and environmental impact. In this blog, we look at China’s changing diet, how China tries to feed itself, and how China’s growth effects the way the fresh produce industry approaches exporting to China.
Fresh produce branding is expanding and having a huge impact on our industry. Branding influences the way consumers see and buy produce, so it’s important we understand these changes.
Spectrim continues to revolutionize the way produce is packed globally and is picking up major awards on the way. Spectrim was awarded NZTE Innovative Agritech Product at the 2017 New Zealand Hi-Tech awards earlier in the month and the inspection system was behind another win for our very own Matt Stillwell who was crowned the PMA-Produce Plus Marketer of the Year for 2017.
We’re looking forward to seeing many of you in Berlin this year at Fruit Logistica 2017.
You’ll find us in hall 5.1, Stand A-12.
We are proud to introduce some key members of our team who will be at there to meet on the stand. Among them are our CEO Mike Riley, CTO Ken Moynihan as well as Darrell Smithson, our VP of Global Service and Perry Sansom, the VP of Product and Marketing.
When your company exhibits at a tradeshow it’s an investment both financially and of valuable resources. To ensure you get the most from this investment it pays to do your research and fully utilize the opportunity.