Success in China: An interview with Kok Hwee Ng, Head of Global Marketing at Zespri

Posted by Matt Stillwell on Aug 8, 2018 8:55:47 AM

I'd like to introduce you to Zespri’s Head of Global Marketing, Kok Hwee Ng. She’s been driving success in the role since August 2017, coming from an impressive FMCG marketing career working for companies like Mondelez (formerly Kraft Foods) and Procter & Gamble.

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Topics: Marketing, Interview, Kiwifruit, Global trends

Quality eating experience vital for repeat purchase of fresh produce

Posted by Andrew McQueen on May 28, 2018 4:06:26 PM

Last week my colleague Tim Marshall bit into a perfectly good looking apple and found the internal browning in the image above - he came straight to me as inspection systems product manager to complain about his negative eating experience. Tim, like most consumers, made his initial purchase based on the exterior appearance and feel of the apple. Having had a bad experience, he's unlikely to buy this brand again.

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Topics: Inspectra2, Marketing

What the PMA Fresh Summit says about the fresh produce industry

Posted by Matt Stillwell on Nov 28, 2017 1:35:41 AM

The Produce Marketing Association (PMA) Fresh Summit is the premier fresh produce trade show in North America. The scale of the event is enormous with last month’s event attracting almost 20,000 people and more than 1000 exhibitors. TOMRA and Compac were positioned side-by-side to show how sorting solutions can protect and enhance our customers’ brands. 

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Topics: Tradeshow, Spectrim, Inspectra2, Sizer, Software, Marketing

Taste Australia to bring global awareness to premium Australian produce

Posted by Matt Stillwell on Aug 30, 2017 11:30:02 AM

Hort Innovation has recently announced the launch of Taste Australia, an initiative set to be the largest trade push in Australian horticulture’s history. By 2025 it aims to grow Australian produce exports by contributing an investment of more than $10.5 million into horticultural activities across the next year.

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Topics: Tradeshow, Marketing

Huge market, massive appetite; feeding China

Posted by Compac on Jun 29, 2017 6:02:16 AM

China has seen many changes over the last few decades with massive GDP growth, population growth, and urbanisation driving shifts in demographic demand, supply strains and environmental impact. In this blog, we look at China’s changing diet, how China tries to feed itself, and how China’s growth effects the way the fresh produce industry approaches exporting to China.

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Topics: Marketing, China

Brand boom — how to create value through fresh produce brands

Posted by Matt Stillwell on May 29, 2017 11:03:31 PM

Fresh produce branding is expanding and having a huge impact on our industry. Branding influences the way consumers see and buy produce, so it’s important we understand these changes.

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Topics: Marketing

Spectrim wins an award for innovation in Agritech!

Posted by Compac on May 29, 2017 10:59:36 PM

Spectrim continues to revolutionize the way produce is packed globally and is picking up major awards on the way. Spectrim was awarded NZTE Innovative Agritech Product at the 2017 New Zealand Hi-Tech awards earlier in the month and the inspection system was behind another win for our very own Matt Stillwell who was crowned the PMA-Produce Plus Marketer of the Year for 2017.

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Topics: Spectrim, Marketing

Fruit Logisitica 2017 - What's happening at the Compac booth

Posted by Compac on Jan 25, 2017 5:18:12 AM

We’re looking forward to seeing many of you in Berlin this year at Fruit Logistica 2017.

You’ll find us in hall 5.1, Stand A-12.

We are proud to introduce some key members of our team who will be at there to meet on the stand. Among them are our CEO Mike Riley, CTO Ken Moynihan as well as Darrell Smithson, our VP of Global Service and Perry Sansom, the VP of Product and Marketing.

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Topics: Marketing, Tradeshow

Make the most of exhibiting at a tradeshow (top 10)

Posted by Matt Stillwell on Jan 25, 2017 5:16:38 AM

When your company exhibits at a tradeshow it’s an investment both financially and of valuable resources. To ensure you get the most from this investment it pays to do your research and fully utilize the opportunity.

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Topics: Marketing, Tradeshow

Zespri is in the big league

Posted by Matt Stillwell on Dec 6, 2016 9:34:21 PM

Zespri has taken our humble kiwifruit to new levels. Within 20 years they have grown to become a global fruit marketing powerhouse, competing in the leagues of established brands like Dole, Chiquita and Sunkist and is now, impressively, the number one fruit brand in Spain.

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Topics: Marketing