Packhouse 4.0: Digital Transformation of the fresh produce industry

Posted by Nigel Flack on Dec 5, 2019 4:49:42 PM

If this is the first time you’ve seen the term ‘packhouse 4.0’ it certainly won’t be the last. The fresh produce industry is poised on the brink of evolution and digital transformation is the facilitator.

But what does a packhouse 4.0 look like? Where does the term come from? And why should we care?

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Topics: Digital, Global trends, packhouse

Preparing your Packhouse for Digital Transformation

Posted by Nigel Flack on Dec 2, 2019 1:30:00 AM

If it isn’t already, ‘digital transformation of the packhouse’ will become a very familiar term over the coming years. It’s going to herald an exciting new era for an industry responsible for sustaining more people than ever before. It will also drive more opportunities for revenue streams with better use of data.

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Topics: Digital, Global trends, packhouse

Building a fresh produce brand experience that commands a premium

Posted by Matt Stillwell on Feb 26, 2019 4:08:34 PM

All fruit is not created equal; at least, not in the eye of the consumer. As the healthy eating trend continues, consumers are demonstrating a willingness to pay a premium for top quality fruit. Playing to this market is allowing certain businesses to catapult their brands into the spotlight.

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Topics: Marketing, Global trends

Success in China: An interview with Kok Hwee Ng, Head of Global Marketing at Zespri

Posted by Matt Stillwell on Aug 8, 2018 8:55:47 AM

I'd like to introduce you to Zespri’s Head of Global Marketing, Kok Hwee Ng. She’s been driving success in the role since August 2017, coming from an impressive FMCG marketing career working for companies like Mondelez (formerly Kraft Foods) and Procter & Gamble.

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Topics: Marketing, Interview, Global trends, Kiwifruit