Building a fresh produce brand experience that commands a premium

Posted by Matt Stillwell on Feb 26, 2019 4:08:34 PM

All fruit is not created equal; at least, not in the eye of the consumer. As the healthy eating trend continues, consumers are demonstrating a willingness to pay a premium for top quality fruit. Playing to this market is allowing certain businesses to catapult their brands into the spotlight.

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Topics: Marketing, Global trends

Success in China: An interview with Kok Hwee Ng, Head of Global Marketing at Zespri

Posted by Matt Stillwell on Aug 8, 2018 8:55:47 AM

I'd like to introduce you to Zespri’s Head of Global Marketing, Kok Hwee Ng. She’s been driving success in the role since August 2017, coming from an impressive FMCG marketing career working for companies like Mondelez (formerly Kraft Foods) and Procter & Gamble.

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Topics: Marketing, Interview, Global trends, Kiwifruit