All fruit is not created equal; at least, not in the eye of the consumer. As the healthy eating trend continues, consumers are demonstrating a willingness to pay a premium for top quality fruit. Playing to this market is allowing certain businesses to catapult their brands into the spotlight.
I'd like to introduce you to Zespri’s Head of Global Marketing, Kok Hwee Ng. She’s been driving success in the role since August 2017, coming from an impressive FMCG marketing career working for companies like Mondelez (formerly Kraft Foods) and Procter & Gamble.