As the middle class grows both in size and wealth, they’re also far more discerning about fresh produce quality & providence - we are seeing a shift in the global supply chain, particularly in the distribution centers.
Traditionally, produce would go from a packhouse to supermarket without much flexibility around pack types. But today, flexibility and quality assurance is essential, as packs handle a wealth of different produce types and service a variety of customers. Repackers sit between the packhouse and the supermarket and add value to a product by packing in a way that appeals to retail and local consumer demographics. They also sort the produce just before it reaches the consumer, ensuring that premium produce is delivered in a premium pack.