Fruit Logisitica 2017 - What's happening at the Compac booth

Posted by Compac on Jan 24, 2017 8:18:12 PM

We’re looking forward to seeing many of you in Berlin this year at Fruit Logistica 2017.

You’ll find us in hall 5.1, Stand A-12.

We are proud to introduce some key members of our team who will be at there to meet on the stand. Among them are our CEO Mike Riley, CTO Ken Moynihan as well as Darrell Smithson, our VP of Global Service and Perry Sansom, the VP of Product and Marketing.

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Topics: Marketing, Tradeshow

Make the most of exhibiting at a tradeshow (top 10)

Posted by Matt Stillwell on Jan 24, 2017 8:16:38 PM

When your company exhibits at a tradeshow it’s an investment both financially and of valuable resources. To ensure you get the most from this investment it pays to do your research and fully utilize the opportunity.

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Topics: Marketing, Tradeshow

Zespri is in the big league

Posted by Matt Stillwell on Dec 6, 2016 12:34:21 PM

Zespri has taken our humble kiwifruit to new levels. Within 20 years they have grown to become a global fruit marketing powerhouse, competing in the leagues of established brands like Dole, Chiquita and Sunkist and is now, impressively, the number one fruit brand in Spain.

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Topics: Marketing

The fresh produce challenge: T&G deliver added value to their customers

Posted by Matt Stillwell on Dec 5, 2016 6:07:50 PM

In the current fresh produce market, whether you are competing for growers or retail space; it is essential to differentiate yourself from your competitors. Developing innovative, efficient and cost effective methods of standing out from the crowd is fundamental in staying ahead in this increasingly competitive field.

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Topics: Customer Story, Marketing

Auvil Fruit company's Director of Marketing and Development, Lee Arthur, discusses the Gee Whiz brand

Posted by Compac on Oct 30, 2016 1:30:19 PM

Having offered premium fruit to consumers for decades, there’s a new strategy underway for those familiar with the notable Auvil Fruit Company; an extension of its Gee Whiz brand. Utilizing this brand push as a navigation tool, Auvil’s Director of Marketing and Brand Development, Lee Arthur, recently told me that the company is looking for more than just a pleasing aesthetic, finding instead an image and mission that will resonate with its consumers.

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Topics: Customer Story, Marketing

Fresh produce industry utilizes technology to meet consumer demand

Posted by Matt Stillwell on Oct 30, 2016 1:29:28 PM

The fresh produce industry is often associated with digging dirt and watering trees – but these days that is far from being the whole truth - (TWEET THIS). When consumers visit their grocery stores and supermarkets, they expect nothing less than to be able to buy fresh, quality and safe produce that meets the brand promise. To ensure that happens there is a sophisticated supply chain hard at work behind the scenes.

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Topics: Marketing

Consumer trends create huge opportunity for branded fresh produce

Posted by Matt Stillwell on Sep 28, 2016 7:47:47 PM
Retail branding gives your customers something to remember you by. While the fresh produce industry hasn’t always put a lot of emphasis on creating retail brands, this is changing rapidly. In fact, branded produce sales in the fresh produce sector are expected to reach almost US$7 billion by 2018 (a growth of $1.4 billion from 2013). So why the shift and why now?
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Topics: Marketing

Asia Fruit Logistica focuses on how technology is changing the supply chain

Posted by Claire Porteous on Sep 28, 2016 7:40:43 PM

Every September, thousands of people from the fresh produce industry pour into the halls of Asia Fruit Logistica (AFL) in Hong Kong. This year’s show has smashed previous attendance records, marking a 22% increase on last year with over 11,000 visitors from 74 different countries.

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Topics: Marketing

Avocado industry leverages social media to successfully grow their consumer base

Posted by Matt Stillwell on Jul 27, 2016 12:59:49 PM

New retail brands keep emerging as the demand for fresh produce continues to increase. In fact, branded produce sales are expected to reach almost US$7 billion by 2018, up from $5.6 billion in 2013.

To meet this demand and differentiate themselves from competitors, fresh produce brands are looking to build brand loyalty and illustrate value using a variety of marketing and advertising channels to reach and interact with their consumers — and that means increasing their focus and investment in marketing.

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Topics: Marketing