Following my previous blog post, Ten reasons to blemish grade, talking about external fruit grading, it seemed only natural to cover the importance of internal fruit grading next.
As New Zealand’s kiwifruit season was drawing to a close for 2016, we took a day out to head down the road and catch up with Hume Pack-N-Cool to see how their season had gone. Since 1984, Hume and Compac have been working together. This was the year that Compac founder Hamish Kennedy was building his very first grading machine for his parents’ kiwifruit orchard in Kerikeri. At the same time, Hume founder Dave Hume was building his first coolstore in Katikati.
Co-founder of Fruitday, China’s leading fruit e-tailer, Loren Zhao talks about the company’s recently created packing and marketing arm, its new proprietary orange brand ‘Mr Orange’, and the future of fruit branding in China.
Growing the perfect piece of fruit takes years of effort. Selecting the correct plot of land, choosing the right cultivar and carefully nurturing the plant through the early years. In the months before harvest there is hard work pruning, fertilising, spraying and giving the fruit the best chance of being in perfect condition when it comes time to harvest.
The sticker on a piece of fruit is part of your brand promise - the eating experience will meet consumer expectations and keep them coming back for more. But how can you guarantee the taste of the fruit?