On the 23rd of March, Prime Minister Bill English officially opened EastPack’s new ‘super grader’ in Te Puke, New Zealand ahead of the start of this year’s kiwifruit harvest. The Washer Road site now has the largest automated kiwifruit grading and sorting line in the world, with 14 lanes and the ability to pack 100,000 trays per shift. This provides EastPack with capacity to pack more than 40 million trays of fruit across the business.
Businesses across the globe are focusing on sustainable practices as a cornerstone for future growth. Building efficiency, minimizing waste and maximizing resources are time-tested business methodologies which are taking on new meaning as the state of our planet’s health becomes clearer.
In the current fresh produce market, whether you are competing for growers or retail space; it is essential to differentiate yourself from your competitors. Developing innovative, efficient and cost effective methods of standing out from the crowd is fundamental in staying ahead in this increasingly competitive field.
Having offered premium fruit to consumers for decades, there’s a new strategy underway for those familiar with the notable Auvil Fruit Company; an extension of its Gee Whiz brand. Utilizing this brand push as a navigation tool, Auvil’s Director of Marketing and Brand Development, Lee Arthur, recently told me that the company is looking for more than just a pleasing aesthetic, finding instead an image and mission that will resonate with its consumers.
All eyes are fixed on the weather in Washington! According to Rebecca Lyons, International Marketing Director at the Washington Apple Commission, if the weather does not get any warmer before the beginning of this year’s harvest, the season is predicted to be good and should yield the expected 168 million cartons of apples (fresh and processed), which will represent 64 percent of the nation’s apples and a massive 15.7 percent increase from the 2015 season.
Red Delicious remains the number one in terms of volume for the state, but the recent years have seen an increase of Gala, Fuji, Granny Smith and Honey Crisp. A third of the production is exported, the two primary markets being Mexico and Canada due to geographical proximity, followed by Asia, Latin America and the Middle East. Europe remains a difficult market to enter due to their extensive existing apple production and post-harvest treatment restrictions that are in place.
Topics: Customer Story
As New Zealand’s kiwifruit season was drawing to a close for 2016, we took a day out to head down the road and catch up with Hume Pack-N-Cool to see how their season had gone. Since 1984, Hume and Compac have been working together. This was the year that Compac founder Hamish Kennedy was building his very first grading machine for his parents’ kiwifruit orchard in Kerikeri. At the same time, Hume founder Dave Hume was building his first coolstore in Katikati.
Co-founder of Fruitday, China’s leading fruit e-tailer, Loren Zhao talks about the company’s recently created packing and marketing arm, its new proprietary orange brand ‘Mr Orange’, and the future of fruit branding in China.
Growing the perfect piece of fruit takes years of effort. Selecting the correct plot of land, choosing the right cultivar and carefully nurturing the plant through the early years. In the months before harvest there is hard work pruning, fertilising, spraying and giving the fruit the best chance of being in perfect condition when it comes time to harvest.
The sticker on a piece of fruit is part of your brand promise - the eating experience will meet consumer expectations and keep them coming back for more. But how can you guarantee the taste of the fruit?
Consumers are becoming increasingly health-conscious, placing even more of an emphasis on what they put into their bodies. But at the same time, they still demand convenience.
In the past, food that was considered ‘convenient’ was also likely to be processed. The modern, health-conscious consumer has moved away from accepting processed foods in the interest of convenience, and is now demanding food that is fresh, healthy and convenient – especially when it comes to fruit.
Enter Rockit Apples, a company who have found their niche meeting the consumer demand for freshness and convenience. Rockit package fresh, prewashed apples in a convenient tube. Better yet, their apples are a small, snack size, at approx. 1.5x the size of a golf ball. Rockit Apples have a sweet flavor, thin skin, a distinctive bright red blush, small core and fantastic crisp crunch.
Topics: Customer Story