Matt Stillwell

Recent Posts

Fruit for future generations – sustainability is great for business

Posted by Matt Stillwell on Jan 24, 2017 8:17:10 PM

Businesses across the globe are focusing on sustainable practices as a cornerstone for future growth. Building efficiency, minimizing waste and maximizing resources are time-tested business methodologies which are taking on new meaning as the state of our planet’s health becomes clearer.

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Topics: Customer Story, Sustainability

Make the most of exhibiting at a tradeshow (top 10)

Posted by Matt Stillwell on Jan 24, 2017 8:16:38 PM

When your company exhibits at a tradeshow it’s an investment both financially and of valuable resources. To ensure you get the most from this investment it pays to do your research and fully utilize the opportunity.

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Topics: Marketing, Tradeshow

Titan Farms: The recognized benchmark for quality in the peach industry

Posted by Matt Stillwell on Dec 20, 2016 11:31:17 AM

Overview

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Topics: Customer Story, Spectrim

Zespri is in the big league

Posted by Matt Stillwell on Dec 6, 2016 12:34:21 PM

Zespri has taken our humble kiwifruit to new levels. Within 20 years they have grown to become a global fruit marketing powerhouse, competing in the leagues of established brands like Dole, Chiquita and Sunkist and is now, impressively, the number one fruit brand in Spain.

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Topics: Marketing

The fresh produce challenge: T&G deliver added value to their customers

Posted by Matt Stillwell on Dec 5, 2016 6:07:50 PM

In the current fresh produce market, whether you are competing for growers or retail space; it is essential to differentiate yourself from your competitors. Developing innovative, efficient and cost effective methods of standing out from the crowd is fundamental in staying ahead in this increasingly competitive field.

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Topics: Customer Story, Marketing

Fresh produce industry utilizes technology to meet consumer demand

Posted by Matt Stillwell on Oct 30, 2016 1:29:28 PM

The fresh produce industry is often associated with digging dirt and watering trees – but these days that is far from being the whole truth - (TWEET THIS). When consumers visit their grocery stores and supermarkets, they expect nothing less than to be able to buy fresh, quality and safe produce that meets the brand promise. To ensure that happens there is a sophisticated supply chain hard at work behind the scenes.

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Topics: Marketing

Consumer trends create huge opportunity for branded fresh produce

Posted by Matt Stillwell on Sep 28, 2016 7:47:47 PM
Retail branding gives your customers something to remember you by. While the fresh produce industry hasn’t always put a lot of emphasis on creating retail brands, this is changing rapidly. In fact, branded produce sales in the fresh produce sector are expected to reach almost US$7 billion by 2018 (a growth of $1.4 billion from 2013). So why the shift and why now?
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Topics: Marketing

When it comes to ‘ugly fruit’- beauty is only skin deep

Posted by Matt Stillwell on Aug 28, 2016 7:04:55 PM

We all know that when dealing with fresh produce we are dealing with mother nature. Weather conditions aren’t always perfect and therfore neither is some of the fruit. These so-called "ugly fruit" are a fact of life for growers. With light external defects, discoloration or misshapen, they may not be pretty, but they're still perfectly tasty, just as nutritious and until recently they weren’t available at the supermarket.

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Avocado industry leverages social media to successfully grow their consumer base

Posted by Matt Stillwell on Jul 27, 2016 12:59:49 PM

New retail brands keep emerging as the demand for fresh produce continues to increase. In fact, branded produce sales are expected to reach almost US$7 billion by 2018, up from $5.6 billion in 2013.

To meet this demand and differentiate themselves from competitors, fresh produce brands are looking to build brand loyalty and illustrate value using a variety of marketing and advertising channels to reach and interact with their consumers — and that means increasing their focus and investment in marketing.

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Topics: Marketing

The Rockit Apple Story: Adding consumer value to a traditional commodity

Posted by Matt Stillwell on Apr 14, 2016 2:19:52 PM
Consumers are becoming increasingly health-conscious, placing even more of an emphasis on what they put into their bodies. But at the same time, they still demand convenience.

In the past, food that was considered ‘convenient’ was also likely to be processed. The modern, health-conscious consumer has moved away from accepting processed foods in the interest of convenience, and is now demanding food that is fresh, healthy and convenient – especially when it comes to fruit.

Enter Rockit Apples, a company who have found their niche meeting the consumer demand for freshness and convenience. Rockit package fresh, prewashed apples in a convenient tube. Better yet, their apples are a small, snack size, at approx. 1.5x the size of a golf ball. Rockit Apples have a sweet flavor, thin skin, a distinctive bright red blush, small core and fantastic crisp crunch.

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Topics: Customer Story